Our Journey
In 2013, driven by his lifelong passion for automobiles, Richard Pelchat founded Silverwax with a simple idea: to preserve the appearance of every vehicle as if it were brand new. Unable to find professional-grade products accessible to the general public, he decided to create his own.
Today, this passion is still very much alive and is proudly passed down from father to son, making Silverwax much more than a brand: a true family story.
Our Mission
At Silverwax, everything stems from a passion: the passion to see every vehicle at its best. We design professional-grade automotive care and detailing products, entirely made in Canada, that combine performance, simplicity, and innovation. Thanks to advanced technologies, we enable everyone, from beginners to enthusiasts, to achieve professional-level results with minimal effort. Because ultimately, taking care of your vehicle should be as satisfying as the result itself.
Our Vision
We aspire to become the leading brand in North America for car care and detailing, recognized for high-performance products that are easy to use and proudly designed in Canada. Our ambition is clear: to make professional performance accessible to everyone and to transform every car care session into a rewarding experience where each result becomes a source of pride.
Our Values
Professional Performance
We design high-performance formulas directly inspired by professional detailing standards. Each product is developed to deliver visible, consistent, and reliable results — because performance is not an option, it is the foundation of everything we do.
Simplicity and Accessibility
Professional-level results should never be complicated. Our products are designed to be simple to use, fast, and intuitive, making professional performance accessible to everyone — no training, no guesswork, just top-notch results.
100% Canadian expertise
Born and made in Canada, our products reflect the rigor, precision, and expertise of our country. From the lab to shipping, everything comes to life within our walls in Quebec City—with pride and passion—for uncompromising quality at every step.
Passion and Customer Delight
More than just a profession, automotive detailing is a passion that drives us. Every formula is designed with the user in mind—to combine efficiency, reliability, and enjoyment of use, and to transform every maintenance task into a simple, smooth, and rewarding experience.
Since 2013
Proudly Canadian
Our driving force: passion
Silverwax is a brand of Laboratoire Hygienex, a Quebec company that has been developing and manufacturing high-performance cleaning products for over 30 years. Thanks to this expertise and our passion for automobiles, we design effective, easy-to-use, and state-of-the-art car care solutions. At Silverwax, innovation is at the heart of our approach, and performance remains our benchmark, day after day.
2012
The Foundations of Silverwax
In 2012, Laboratoire Hygienex moved into new facilities in Quebec City to increase its manufacturing and innovation capacity. This strategic investment allowed the company to prepare for the launch of a brand new line dedicated to car care and detailing. One year later, in 2013, Silverwax was born.
These facilities also house a car detailing garage, a specialized shop, and a laboratory where products are developed and tested. Even today, this location remains the heart of the brand's innovation and contributes to its constant evolution.
2013
When passion becomes a brand
With over 30 years of experience in the development and manufacture of professional cleaning products, Richard Pelchat combined his technical expertise with his passion for automobiles to create Silverwax.
What started as a personal vision quickly became a brand dedicated to professional-grade car care and detailing, founded on performance, innovation, and pride in a job well done.
2015
Canadian Tire's arrival in Quebec
In 2015, Silverwax reached a decisive milestone in its history by entering Canadian Tire stores in Quebec. This presence in big-box stores allowed the brand to make its products more accessible than ever and reach a growing number of motorists.
This partnership marked the beginning of a new phase of growth, where the professional quality developed by Silverwax became available directly in stores for the general public.
2016
A major Canadian partnership
Following its success in Quebec, Silverwax expanded its presence in Canadian Tire stores across Canada starting in 2016. This national expansion allowed the brand to introduce its expertise to thousands of new consumers from coast to coast.
By expanding its distribution network, Silverwax gradually established itself as a Canadian leader in car care and detailing, recognized for the performance and reliability of its products.
2021
The ceramic range
Always at the forefront of innovation, Silverwax launched its ceramic range in 2021.
Developed using high-performance SiO₂ technology, this new range redefines the standards of durability, protection, and shine—quickly establishing itself as a benchmark in protection for both enthusiasts and professionals.
2025
The Diamond Revolution
In 2025, Silverwax reaches a milestone with an innovation that redefines protection standards. Thanks to the power of nano-diamond particles, Diamond technology offers unparalleled durability and deep, diamond-like brilliance.
A unique breakthrough in the market, paving the way for a new generation of high-performance protection.
