Our Journey
In 2013, driven by his lifelong passion for automobiles, Richard Pelchat founded Silverwax with a simple idea: to preserve the appearance of every vehicle as if it were brand new. Unable to find professional-grade products accessible to the general public, he decided to create his own.
Today, this passion is still very much alive and is proudly passed down from father to son, making Silverwax much more than a brand: a true family story.
Our Mission
At Silverwax, we believe that achieving professional-grade results shouldn't be reserved for experts. Since 2013, we have been developing products in Canada that combine innovation, performance, and simplicity to make car care more accessible, more effective, and more rewarding for everyone.
Our Vision
We aspire to become a leading North American automotive care brand by pushing the boundaries of quality, innovation, and customer experience. Our ambition is to help more drivers take pride in caring for their vehicles with confidence and enjoyment.
Our Values
Performance
We design high-performance formulas directly inspired by professional detailing standards. Each product is developed to deliver visible, consistent, and reliable results — because performance is not an option, it is the foundation of everything we do.
Accessibility
Professional-level results should never be complicated. Our products are designed to be simple to use, fast, and intuitive, making professional performance accessible to everyone — no training, no guesswork, just top-notch results.
100% Canadian expertise
Born and made in Canada, our products reflect the rigor, precision, and expertise of our country. From the lab to shipping, everything comes to life within our walls in Quebec City—with pride and passion—for uncompromising quality at every step.
Passion and Customer Delight
More than just a profession, automotive detailing is a passion that drives us. Every formula is designed with the user in mind—to combine efficiency, reliability, and enjoyment of use, and to transform every maintenance task into a simple, smooth, and rewarding experience.
Since 2013
Proudly Canadian
Our driving force: passion
Silverwax is a brand of Laboratoire Hygienex, a Quebec company that has been developing and manufacturing high-performance cleaning products for over 30 years. Thanks to this expertise and our passion for automobiles, we design effective, easy-to-use, and state-of-the-art car care solutions. At Silverwax, innovation is at the heart of our approach, and performance remains our benchmark, day after day.
2012
The Foundations of Silverwax
In 2012, Laboratoire Hygienex moved into new facilities in Quebec City to increase its manufacturing and innovation capacity. This strategic investment laid the groundwork for an ambitious project: to create a brand entirely dedicated to car care and detailing for the general public.
The new facilities include a laboratory, a specialized shop, and a car detailing garage where products are developed, tested, and perfected. To this day, this location remains the heart of Silverwax's innovation and continues to drive the brand's constant evolution.
2013
When passion becomes a brand
In 2013, Silverwax was officially launched. With over 30 years of experience in the development and manufacture of professional cleaning products, Richard Pelchat created a brand that combines his technical expertise and his passion for automobiles.
From the outset, Silverwax stood out for its desire to offer professional-grade car care products to the general public. Founded on performance, innovation, and pride in a job well done, the brand makes professional expertise accessible to all car enthusiasts.
2015
Canadian Tire's arrival in Quebec
Two years after its creation, Silverwax is taking a decisive step by entering Canadian Tire stores in Quebec.
This presence in major retail stores allows the brand to make its products more accessible than ever and reach a growing number of motorists. This partnership marks the beginning of a new phase of growth, where the expertise developed in the lab is now directly in the hands of consumers.
2016
A major Canadian partnership
Building on its success in Quebec, Silverwax expanded its presence to Canadian Tire stores across Canada starting in 2016.
This national expansion allowed the brand to introduce its expertise to thousands of new users from coast to coast. By broadening its distribution network, Silverwax gradually established itself as a Canadian benchmark in car care and detailing, recognized for the performance and reliability of its products.
2017
Enhanced Quebec presence
In 2017, Silverwax continued its growth in Quebec by entering Canac, a well-established and recognized retailer across the province.
This new presence allowed the brand to get closer to Quebec consumers and make its products accessible through a local network appreciated by enthusiasts and vehicle owners concerned about car maintenance.
As Silverwax continues its Canadian expansion, this partnership also reaffirms its commitment to its Quebec roots and the community that watched it grow.
2021
The ceramic revolution
Always driven by a desire to innovate, Silverwax launched its ceramic line in 2021.
Developed using high-performance SiO₂ technology, this new generation of products redefines the standards of protection, durability, and shine. Easy to use while offering remarkable results, the ceramic line appeals to enthusiasts new to car care as well as experts looking for superior performance.
This innovation confirms Silverwax's commitment to making the most advanced technologies accessible to everyone.
2025
The Diamond Age
In 2025, Silverwax will reach a new technological milestone with the launch of its Diamond technology.
Thanks to the power of nano-diamond particles, this innovation offers exceptionally durable protection and a deep shine inspired by the brilliance of diamonds. Resistance, shine, and performance combine to create a new generation of protection capable of preserving the beauty of vehicles for longer.
A true advancement in the world of automotive aesthetics, Diamond technology opens a new chapter of innovation at Silverwax and demonstrates the brand's constant desire to push the limits of automotive protection.
2026
The story continues
In 2026, Silverwax embarks on a new chapter with the launch of its new web platform. Designed to better serve car enthusiasts across Canada, it now allows them to discover, learn about, and purchase Silverwax products, wherever they are in the country.
Beyond the shopping experience, this new showcase also highlights the history, expertise, and values that have driven the brand since its inception. It's a way to bring Silverwax even closer to its community and to continue its evolution, always guided by the same passion for automobiles.
