Silverwax: Our Story

In the streets of Quebec City, there's a company that has embodied excellence and innovation in the field of automotive aesthetics for over two decades: Silverwax. Rooted in Canadian pride and guided by unwavering dedication to quality and customer service, Silverwax has emerged as an undisputed leader in its field. From conception to distribution, every step is meticulously controlled, ensuring cutting-edge products that exceed the expectations of even the most discerning customers. Let's delve into the history, vision, and mission of this emblematic company, which strives to make automotive aesthetics accessible to all while remaining true to its core values of excellence and innovation. 

Silverwax, Who Are We? 

We're a 100% Canadian company, deeply rooted in Quebec City. Situated at the heart of the region, our company fully embraces the Canadian identity, drawing from values of quality, innovation, and commitment to our customers. At Silverwax, we believe in the power of local manufacturing, which is why all our processes, from research and development to bottling, labeling, and distribution, are conducted within our facilities. This vertical integration allows us to maintain total control over the quality of our products at every stage of their conception, thus guaranteeing unparalleled excellence. 

Our Vision 

Innovation and performance are at the core of our vision. Driven by an incessant quest for performance and ease of use for the customer, we strive to be at the forefront of the automotive maintenance industry. In our own research and development laboratory, we push the boundaries of technology to create cutting-edge formulas that meet the changing needs of our customers. Our goal is to offer products that exceed expectations in terms of performance, durability, and accessibility while remaining at the forefront of innovation. 

Our Mission 

At Silverwax, our mission is to democratize automotive aesthetics, allowing everyone to discover and master the art of caring for their vehicle. We believe in an educational, simple, and friendly approach, where we guide our customers through every step of the automotive maintenance process. From beginners to experts, we're here to provide high-quality products and expert advice, making automotive aesthetics simple and appealing for all. As a trusted name in the industry, we're proud to be the preferred partners for those seeking excellence and expertise in vehicle care. 

Our History 

For over two decades, Silverwax has been a leading player in the field of automotive aesthetics, offering innovative and high-performance products to meet the needs of all types of vehicles.

The history of Silverwax dates back to 1976 when Entreprises Plein-Sol was founded in Quebec City, primarily focusing on manufacturing and distributing cleaning products for carpets. 

Over the years, the company evolved and adapted to the changing demands of the market. In 1999, Silverwax was born, marking a new era of development and expansion. With over two decades of expertise in designing and manufacturing cleaning products, Laboratoire Hygienex seized the opportunity to diversify by launching the revolutionary line of Silverwax products, specially designed for automotive aesthetics professionals.

This was the beginning of an exciting journey that led to the establishment of new modern facilities in 2012, equipped with state-of-the-art research and development laboratory. The year 2016 marked the successful entry of Silverwax products into the Canadian market through Canadian Tire stores, thereby expanding the brand's reach across the country.

In 2021, after years of growth and success in the domestic market, Silverwax decided to transform its identity to reflect its commitment to innovation and quality. This transformation gave rise to the Ceramic Series range, a collection of cutting-edge products based on SiO2, demonstrating Silverwax's continued commitment to leading the automotive aesthetics industry while expanding its horizons internationally. 

In conclusion, Silverwax is proud to be a Canadian company located in Quebec City, contributing to the exciting development of automotive aesthetics for over two decades. Our commitment to innovation, quality, and customer service remains unwavering, while maintaining our overall vision of simplifying and improving vehicle care for all. We're proud of our heritage and committed to continuing to push the boundaries of the industry while remaining true to our Canadian values of excellence and accessibility.