OUR JOURNEY
In 1999, driven by a lifelong passion for cars, Silverwax was founded by Richard Pelchat and his dream to keep every vehicle looking like new.
Unable to find accessible professional-quality car care products on the market that met his standards, Richard decided to create his own.
Today, Richard proudly shares this passion with two of his sons, passing it on from one generation to the next.
SINCE 1999
PROUDLY CANADIAN
our Mission
At Silverwax, our mission is to deliver professional-grade, Canadian-made car care products that combine power, simplicity, and innovation. We put advanced technology to work so every user—beginner or professional detailer —can achieve exceptional results with minimal effort, saving time while enjoying flawless performance.
Our vision
We envision a world where professional detailing performance is accessible to everyone. By making expert-level results effortless, enjoyable, and trustworthy, we strive to turn car care into a rewarding experience—where taking pride in your vehicle feels natural, every single time.
our values
Professional Performance
We develop high-performance formulas inspired by professional detailing standards. Every product is engineered to deliver consistent, visible results you can trust—because performance isn’t optional, it’s the foundation of everything we do.
Simplicity for Everyone
Expert results shouldn’t be complicated. Our products are designed to be easy to use, fast-acting, and intuitive, making pro-level performance accessible to everyone—no training, no guesswork, just great results.
Authentic Canadian Craftsmanship
Born and made in Canada, our products reflect the reliability, precision, and craftsmanship of our roots. From formulation to shipment, everything is done in-house at our Québec City headquarters, ensuring uncompromising quality at every step.
Passion & Customer Commitment
Detailing is more than a business—it’s our passion. Every formula is created with the user in mind, prioritizing efficiency, reliability, and satisfaction, so caring for your vehicle feels effortless and rewarding, every time.
Our History
For more than two decades, Silverwax has been dedicated to crafting high-performance detailing products for every vehicle. Innovation fuels our process, while performance defines our standards — delivering results you can truly be proud of.Add reaction
1999
Where Passion Became a Brand
With more than 23 years of experience in the development and manufacturing of cleaning products, Richard Pelchat combined his technical expertise with a deep passion for cars to create Silverwax. What began as a personal vision quickly became a brand dedicated to professional-grade car care, built on performance, innovation, and pride in craftsmanship.
2012
Growing Without Compromise
As the brand gained momentum, growth demanded more space. Silverwax built a new facility designed to maintain full control over quality at every stage—from formulation and manufacturing to distribution. This expansion included a dedicated garage, a retail store, and the now-iconic laboratory where innovation truly comes to life.
2013
Listening to Enthusiasts
Inspired by the growing community of detailing enthusiasts, the Silverwax product line expanded rapidly. By 2013, more than 27 products were available to meet real-world needs. Among them, the Double Polymer Paint Sealant emerged as a standout— quickly becoming a fan favorite for its performance and reliability.
2015
A Major Canadian Partnership
A partnership between two key Canadian players in the automotive market marked a defining moment for the brand. Silverwax products entered Canadian Tire stores, bringing professional-grade car care solutions to a wider audience and reinforcing the brand’s credibility on a national retail stage. This milestone solidified Silverwax as a trusted name in car care nationwide, recognized for its performance, reliability, and proud Canadian roots.
2021
The Ceramic Series
Always at the forefront of technology, Silverwax launched the Ceramic Series in 2021. Built with high-performance SiO₂ technology, this new range set a new standard in durability, protection, and gloss — meeting the evolving expectations of modern detailing enthusiasts and professionals alike.
2025
Diamond Technology Revolution
In 2025, Silverwax introduced a breakthrough innovation that redefined vehicle protection. Powered by nano diamond particles, Diamond Technology delivers unmatched durability and a brilliant, diamond-like finish. This unique technology — unlike anything else on the car care market — marks a new era in advanced surface protection.
